Introduction Galaxy Fight Club, a cross-IP & mobile first PVP game for the NFT universe, is available on both android and iOS and allows NFT holders from different collections to fight each other and gain rewards through play-to-earn. With a stated goal to create the ‘Super Smash Bros’ of the NFT universe, they want to […]
Introduction
Galaxy Fight Club, a cross-IP & mobile first PVP game for the NFT universe, is available on both android and iOS and allows NFT holders from different collections to fight each other and gain rewards through play-to-earn. With a stated goal to create the ‘Super Smash Bros’ of the NFT universe, they want to bring characters from different IPs together to battle.
They have partnered with many famous guilds, including Yield Guild Games (YGG), Avocado Guild, Perion, PATH DAO, and Polemos. Their affiliate list includes Cyberkongz, Illuvium, Animetas, Deadheads, BYOPill, and Wicked Cranium. Besides those official partnerships, Galaxy Fight Club also allows Moonbirds, Bored Ape Yacht Club, and other blue-chip NFT holders to use tokens and fight.
The Problem
Galaxy Fight Club were looking at incentivizing their community to engage with them on Twitter in a way that they could track. Twitter Analytics, as they stand, do not allow you to dive in daily, which means that it is nearly impossible to see who is engaging or not engaging from within your community.
The Solution
When Galaxy Fight Club came across Glow Labs, it was described as “a tool that allows you to reward people based on their engagement on Twitter” – it was exactly what they were looking for.
What also appealed to them was that it was not just a layer one solution: they could incorporate their own token. Their token $GCOIN is not sold directly to players and can only be earned through playing the game (and is sellable on open exchanges).
More importantly, $GCOIN is a key way that they can connect the experiences they’ve built on Web2 and Web3 – as tokens can be earned in the Web2 experience and then used in the Web3 world.
They found Glow Labs added another layer of utility and gave users another reason to interact with their brand. They saw the unique difference of Glow Labs being the automated nature of user rewards: users could log in and claim their rewards whenever they felt like it, without any manual intervention required.
Galaxy Fight Club is increasing their engagement by an average of 44% every week, powered by the Glow Labs loyalty program. They found Glow Labs also acted as an essential community engagement tool, enabling them to create a stronger, more loyal community.
As they reflected: “In Web3, the social proof of community plays a significant role in the success of the different projects. By incentivizing people to engage, they increase user attention and retention – as the more users engage, the more invested and attached they become to the experience.”