Welcome to Neopets Metaverse If you’re part of the Y2K generation, you probably recall spending hours on Neopets, the virtual pet website where you could own and purchase virtual pets. You could customize pets, battle, play games, earn Neopoints, and go on Faerie Quests. Neopets Metaverse is a community-driven, Web3 game built for generations of […]
If you’re part of the Y2K generation, you probably recall spending hours on Neopets, the virtual pet website where you could own and purchase virtual pets. You could customize pets, battle, play games, earn Neopoints, and go on Faerie Quests.
Neopets Metaverse is a community-driven, Web3 game built for generations of Neopets players past, present, and future. It’s a free-to-play game: casual, fun, and simple to navigate whether you’re a crypto native or not. It is also designed to create economic opportunities for those who want to play-and-earn.
We initially sat down with the Neopets Meta team to talk about how Glow Labs can help them gain traction among their community for the brand’s first web3 initiative.
The legacy brand has a strong community, many of which have been engaging with Neopets for many years. However, their user base was not very active in web3. Neopet’s approach was to treat “Neopets Meta” as a completely separate brand, and a way to connect directly with their web3-curious user base.
This meant Neopets would create separate socials and a new website. As standard for most web3 games, Discord and Twitter were the decided upon channels to educate the audience on both Neopets Meta as well as blockchain gaming fundamentals.
As a Web2 native organization launching a metaverse experience, Neopets understood that they were going to have to provide a frictionless onramp for their community into Web3. The concept of creating a wallet, transacting with tokens, and gaming on the blockchain was foreign to their new Twitter audience.
Neopets Meta was looking for a partner that could help steward their user base into Web3.
With our plug and play solution, Neopets Meta integrated Glow Labs with their Twitter account, and was up and running within 24 hours. Our partnership had two goals:
Using Glow Labs, the Neopets Meta team gamified social engagement by rewarding desired actions on Twitter with crypto.
The flow was simple for their audience: engage with Neopets Meta Twitter, earn tokens and claim them through the Glow Labs community portal.
Neopets Meta Twitter engagement increased by almost 200% and the account now boasts 30k followers – just 1,000 shy of the original Neopets Twitter account.
The campaign provided Neopet’s Web2-native audience a chance to acclimate with crypto. By the time the game launched, they had an audience that knew how to claim their in-game token and get right to playing.
Neopets is now the top-ranked Solana-based play-to-earn title, following in the successful footsteps of its original title.
Are you looking for an onramp into web3? Let’s chat.