Glow Labs partnered with SupDucks to help them through a transition from a simple token distribution model to an engage-to-earn.
Introduction
Marketing looks very different in Web 3. The main difference is it’s all about community baby! For an NFT project to succeed, you must provide genuine value and utility to your community. If you provide value using a sustainable model, a dedicated, loyal following that consistently engages and shares your brand with the world will be your reward.
We understand that creating a sustainable and automated model that provides value and utility takes time, effort, and valuable resources. But what if I told you that Glow Labs could achieve user engagement at scale without scaling costs?
Don’t take our word for it! Say hey to SupDucks. They describe themselves as “The quackiest NFT project on the interwebs” – vibe.
Challenge
Despite launching four NFT projects, The SupDucks team still had the challenge of delivering unrivaled utility and creating an engaged and loyal community.
SupDucks were already using a tokenomics model to add value to their community; however, there were several problems with it. The model distributed their own social token, Volt, freely to all NFT holders daily. There was no incentive to earn this token; therefore, it was like printing money for nothing. If they followed this model much longer, the value of the token could eventually be diluted and no longer serve as a sustainable model to reward their community with true value.
SupDucks observed this dilution; however, not only did they not have the time or resources, but they also did not have the tech infrastructure to build an automated system that would produce the desired results.
“If people care about the value of their assets, they should be participating in growing the value of those assets”.
Stronk, SupDucks tokenomics lead
In line with Stronk’s opinion, SupDuck’s started searching externally for a system that:
- Provides access, utility and value for community members
- Drives community participation, loyalty and engagement
- Is efficient and saves valuable time and resources
- Allows for customized branding or a white-labelled option
Solution
Luckily, SupDucks made the fantastic decision of booking a demo with Glow Labs.
So what was the glow-up?
Glow Labs created a unique social engagement strategy based on an engage-to-earn model with unique branding and a custom claiming page for holders. This model allowed holders of SupDucks NFTs to earn VOLT tokens in exchange for engaging with the SupDucks Twitter account.
Glow Labs’ easy-to-use no-code solution allowed SupDucks to save time and resources while growing their community – and their value – to the next level!
Have a look at Glow Labs’ engage-to-earn program in action!
Outcome
SupDucks, with the help of Glow Labs, was able to scare user engagement without scaling costs! One might say, a win-win scenario ?
SupDucks experienced:
✔️ Increased user engagement
✔️ Increase value and utility of VOLT token
✔️ Stronger incentive to invest in the SupDucks projects
✔️ Increased community loyalty
Twitter engagement
Community members were enthusiastic about the initiative, and it was measurable. There was an instant and dramatic increase in Twitter engagement in the first fourteen days after introducing the loyalty program. Within the first two weeks of the program, the project gained:
- 25% increase in link clicks
- 190% increase in retweets
- 95% increase in likes
OpenSea Volume metrics
The engage-to-earn campaign launched on the 16th of June. One day later, the OpenSea volume more than doubled, moving from 3.2k to 7.8k. Twelve days later, the floor price steadily increased from 0.31 ETH to 0.38 ETH.
Are you interested in a glow-up? We’d love to show you how Glow Labs could work for you!
